Lunar New Year 2024: Exploring spending trends in Southeast Asia

In this latest study, we explore how Southeast Asians plan to celebrate and spend during Lunar New Year 2024. We uncover their spending intentions on food, entertainment, beauty, and apparel as part of their preparations, as well as their perspectives on promotions and deals during the festive season. This study also analyzes the broader implications of these decisions on their personal economic outlooks as they step into the new year, providing a comprehensive understanding of the economic currents and consumer sentiments that characterize this joyous time of year.