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Kesehatan & Kebugaran Pribadi
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Wawasan Masyarakat
Step Aside Travel - Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

Bisnis
Keuangan
Wawasan Masyarakat
How 2026 Rewired Southeast Asian Consumers' Spending Mindset
In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention. The Milieu 2026 Consumer Study reveals what this means for brands, loyalty, and purchasing decisions across six markets.
Wawasan Masyarakat
A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026
A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in spirituality, iftar habits, digital commerce, and spending priorities across both markets.
Acara Milleu
Industri
Bisnis
Milieu’s Top Insights of 2025: What People Read, Explored, and Acted On
A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people were truly searching for in a year shaped by complexity, uncertainty, and change.

Bisnis
Belanja & Eceran
Filipino sellers ready to invest — but expect ROI, logistics efficiency, and ecosystem support in return
Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Bisnis
Belanja & Eceran
Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support
Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.
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