Featured Insights

Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention. The Milieu 2026 Consumer Study reveals what this means for brands, loyalty, and purchasing decisions across six markets.

New data from 3,000 workers across Southeast Asia reveals a striking gap between the desire for AI training and the reality of who’s receiving it.

Track luxury marketing trends shaping high-end consumer behaviour and exclusive campaign strategies.

Drive better decisions with customer experience research that measures satisfaction and improves brand performance.

A Milieu Insight study of 900 respondents across Singapore, Malaysia, and Thailand finds the real barrier to sustainable behaviour isn’t apathy — it’s a knowledge gap around the environmental cost of AI, data centres, and everyday digital life.

A survey of 500 Thai consumers reveals how Thais are approaching Songkran 2026 — from travel and spending patterns to food choices, shopping channels, and what it all means for brands in the Thai market.

Social media has become Southeast Asia's most powerful travel planner. Milieu Insight's SEA Travel 2026 Study — surveying 3,000 travellers across six markets — shows how TikTok, Instagram, and Facebook are reshaping where people go and why.

How online harassment is influencing women’s digital participation, professional engagement, and visibility across Southeast Asia.

A look at how caregiving responsibilities are shaping women’s career progression, workplace participation, and daily realities across Southeast Asia.

The way you word and order questions in a survey can influence a respondent's opinion or behaviour.

Learn how a concept product test helps validate ideas, gather user insights, and reduce market risks.