Milieu Conversations

What is incidence rate in market research and how does it impact your study?

Cultural bias in cross-cultural surveys: Learnings from a series of experiments

February 23, 2023

Would you present "Strongly Agree" on the top or bottom of the Likert Scale? Evidence shows that the order can significantly impact survey results

February 15, 2023

Is a sample size of N=1000 sufficient for accurate survey results?

January 30, 2023

What is the Van Westendorp Pricing Study and when should we use it?

September 23, 2022

Unpacking survey response bias across cultures, and tips for how to design better cross-country surveys

September 15, 2022

Understanding margin of error in surveys and the factors that influence it

January 11, 2024

Long survey lengths lead to bad data - Here are 11 ways to keep your survey short

January 9, 2024

How to determine the optimal sample size for your survey

December 7, 2023

A complete guide to significance testing in survey research

September 19, 2023

How a viral ice cream brand used market research to grow its audience beyond TikTok

What is incidence rate in market research and how does it impact your study?

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How grid questions can compromise your survey data

November 12, 2023

Cultural bias in cross-cultural surveys: Learnings from a series of experiments

February 23, 2023

Would you present "Strongly Agree" on the top or bottom of the Likert Scale? Evidence shows that the order can significantly impact survey results

February 15, 2023

Optimal survey length: How long survey lengths can affect data quality

Finding the balance: Understanding hustle culture and its impact on mental health and well-being

Fieldwork conducted in July 2022

Sample size: N = 3,000

Target audience: Employed respondents who work at least 35 hours a week from Singapore, Indonesia and the Philippines

Unravelling the webs of social media: How it's affecting our mental well-being

Fieldwork conducted in May and June 2022

Sample size: N= 2,670

Representative of Singapore’s population by age and gender

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Countries and languages

Philippines (EN)