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Societal Insights
Travel
Songkran 2026: Inside Thailand's Biggest Holiday and What It Means for Brands
A survey of 500 Thai consumers reveals how Thais are approaching Songkran 2026 — from travel and spending patterns to food choices, shopping channels, and what it all means for brands in the Thai market.
Societal Insights
A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026
A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in spirituality, iftar habits, digital commerce, and spending priorities across both markets.

Shopping & Retail
Societal Insights
Current Affairs
Lunar New Year in the Age of Cost Consciousness
A 2,000-respondent SEA study on how Lunar New Year 2026 spending, planning, and digital shopping are evolving—while core traditions remain.
Milieu Happenings
Industry
Business
Milieu’s Top Insights of 2025: What People Read, Explored, and Acted On
A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people were truly searching for in a year shaped by complexity, uncertainty, and change.

Business
Shopping & Retail
Filipino sellers ready to invest — but expect ROI, logistics efficiency, and ecosystem support in return
Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.
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