Featured Insights

Cost of living remain the number one concern, followed by healthcare cost and housing affordability.

A majority of voters (69%) value MPs who genuinely care about residents and speak up for Singaporeans.

Singaporeans are increasingly viewing housing as a basic need rather than a wealth-building tool.

Nearly half (49%) of Singaporeans say they already know who they’ll vote for.

75% of respondents identified cost of living issues relating to affordability of groceries/food and transportation as a top election issue.

With Singapore’s General Election set for 3 May 2025, a new pulse check conducted by Milieu Insight on 14 April offers a revealing snapshot of how Singaporeans feel about their lives, the country’s direction, and the world at large.

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

The recent 7.7-magnitude earthquake in Thailand on March 28, 2025 sparked regional attention, especially in neighboring countries.

How prepared are Thais for the next big earthquake? Explore public awareness, alert system gaps, and what the latest Milieu Insight survey reveals about disaster preparedness in Thailand.

Discover key insights into luxury consumer behavior and preferences. Learn what drives high-net-worth individuals to make premium purchases.

Understand customers better with psychographic segmentation. Analyze values, interests, and lifestyles to create targeted marketing strategies.