Featured Insights

Budget 2026 earns cautious approval: 63% positive, yet cost of living and governance remain top worries. Explore what Malaysians want next in our survey.

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

84% believe marketplaces should enforce high standards of speed, reliability, and cost across their delivery partners.

Only 15% agree that senior staff having private relationships is grounds for dismissal

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands need to win in each local market.

How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter most: your customers.

With Singapore’s General Election set for 3 May 2025, a new pulse check conducted by Milieu Insight on 14 April offers a revealing snapshot of how Singaporeans feel about their lives, the country’s direction, and the world at large.

Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

With Malaysia facing a 24% tariff, we asked 1,001 Malaysians how they feel about the announcement and what it might mean for their daily lives.