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Your Next Boo Might Come From Your Friend Group or Social DMs
Across Southeast Asia, dating apps are not winning the war; mutual friends are. A new survey of 2,500 singles over 35 maps a region where how and whether people look for love looks very different depending on where they live.

Personal Health & Wellness
Business
Societal Insights
Step Aside Travel - Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

Business
Finance
Societal Insights
How 2026 Rewired Southeast Asian Consumers' Spending Mindset
In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention. The Milieu 2026 Consumer Study reveals what this means for brands, loyalty, and purchasing decisions across six markets.
Societal Insights
A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026
A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in spirituality, iftar habits, digital commerce, and spending priorities across both markets.

Shopping & Retail
Societal Insights
Current Affairs
Lunar New Year in the Age of Cost Consciousness
A 2,000-respondent SEA study on how Lunar New Year 2026 spending, planning, and digital shopping are evolving—while core traditions remain.
Milieu Happenings
Industry
Business
Milieu’s Top Insights of 2025: What People Read, Explored, and Acted On
A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people were truly searching for in a year shaped by complexity, uncertainty, and change.
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