Featured Insights

Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention. The Milieu 2026 Consumer Study reveals what this means for brands, loyalty, and purchasing decisions across six markets.

New data from 3,000 workers across Southeast Asia reveals a striking gap between the desire for AI training and the reality of who’s receiving it.

How online harassment is influencing women’s digital participation, professional engagement, and visibility across Southeast Asia.

A look at how caregiving responsibilities are shaping women’s career progression, workplace participation, and daily realities across Southeast Asia.

A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in spirituality, iftar habits, digital commerce, and spending priorities across both markets.

A 2,000-respondent SEA study on how Lunar New Year 2026 spending, planning, and digital shopping are evolving—while core traditions remain.

A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people were truly searching for in a year shaped by complexity, uncertainty, and change.

Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

SEA shoppers aren’t “one type” anymore. Meet the 6 tribes behind 2025 spending behavior—and find out which mix you are based on data from 3,054 consumers.

Southeast Asians are going green without going broke. Discover how 78% are adopting pragmatic, low-cost eco habits in one of the world’s most pressured regions.