Featured Insights

As alternative nicotine products become more widely available across Malaysia, consumer awareness is more important than ever. Milieu surveyed 2,000 adults nationwide to understand how Malaysians perceive, purchase and verify these products, revealing a clear gap between what consumers value and how they act. Here's what the data tells us about awareness, behaviour and the road ahead.

A survey of 4,920 Singapore residents uncovering the quiet pressures behind the country's success — from an opaque safety net and age bias at work, to housing anxiety and everyday loneliness

Across Southeast Asia, dating apps are not winning the war; mutual friends are. A new survey of 2,500 singles over 35 maps a region where how and whether people look for love looks very different depending on where they live.

A new survey of 2,500 adults above 35 across Southeast Asia reveals that men fear that time is running out, while women fear ending up with the wrong person out of desperation

New research from Milieu's 2026 Solo Economy Study reveals why living with family is the dominant housing choice across Southeast Asia — and how it's becoming a smart financial strategy, not a step backward.

New research from Milieu's 2026 Solo Economy Study reveals the financial pressures and everyday food challenges facing solo dwellers across six Southeast Asian markets

Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention. The Milieu 2026 Consumer Study reveals what this means for brands, loyalty, and purchasing decisions across six markets.

New data from 3,000 workers across Southeast Asia reveals a striking gap between the desire for AI training and the reality of who’s receiving it.

How online harassment is influencing women’s digital participation, professional engagement, and visibility across Southeast Asia.

A look at how caregiving responsibilities are shaping women’s career progression, workplace participation, and daily realities across Southeast Asia.

A look back at Milieu’s most-read insights, most-engaged articles, and most-requested datasets of 2025 — revealing what people were truly searching for in a year shaped by complexity, uncertainty, and change.