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About US

Southeast Asia’s award-winning consumer research and data analytics company

Milieu Insight is a market research and data analytics company helping businesses thrive in a data-driven world of rapid change, where the need for reliable, quick information to make strategic decisions has never been greater.

We believe in the transformative power of going beyond insights and we’re driven by our passion to understand people - how they think, feel and act.

For impactful insights, quicker

Our platform connects businesses to the Milieu Community, everyday people that want to inspire change, elevate experiences and have their voices heard. Our solutions are powerful and flexible, and scales to meet the research needs of any business. Even yours.



The people, physical and social conditions and events that provide the environment in which someone acts or lives.

— Cambridge Dictionary

Leadership of Milieu

Get to know about the people leading Milieu.

Gerald Ang
CEO & Founder
Gerald started milieu in Dec 2016 with more than a decade of experience in the industry. Before that, Gerald was a Commercial Director at GfK and Managing Director of Thailand at YouGov.
Juda Kanaprach
Co-Founder & cco
Juda is an experienced marketer having worked at Kantar Worldpanel and GfK. Prior to co-founding milieu, Juda was leading the marketing and insight teams at Big C Supercenter and Tesco Lotus.
Stephen Tracy
Stephen is an award-winning data analytics practitioner with leadership experience at top media and PR agencies. Before that, Stephen was Managing Director of Singapore, Indonesia and Malaysia at YouGov.
Kelvin Li
Co-Founder & CFO
Kelvin is a corporate finance professional with experience working in New York and Singapore. He was previously with UBS and DNB. Prior to joining Milieu, Kelvin co-founded a startup which he successfully exited in 2015.
Francis Chan
Francis is a technology innovator with more than a decade of experience architecting, developing and deploying complex, scaled applications in a range of industries. Prior to joining Milieu, Francis held leading roles in Solutions Architecture and Machine Learning at Affinidi and Grab.

Southeast Asia

Milieu gathers valuable insights from the region, getting a direct peek into the hearts and minds of SEA consumers.

Countries we are in:

  • Singapore
  • Indonesia
  • Malaysia
  • Thailand
  • Vietnam
  • Philippines

What we've been up to

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