About us

Powering data-driven insights for every business

We're a leading survey software company in Southeast Asia, dedicated to helping brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights. Our solutions are powerful and flexible, and scales to meet the research needs of any business. Even yours.

Trusted by the world’s top brands

Why we started Milieu

Driven by data, inspired by insight and technology

Milieu was born from a passion to make complex data simple and actionable for businesses of all sizes. We believe in democratising data analytics, providing the power to harness comprehensive insights that drive strategic decisions and foster growth

Our mission

Our mission is to simplify the complexities of data analysis. Milieu provides intuitive tools that translate vast data sets into clear, actionable insights, propelling businesses into a future where decisions are informed, impactful, and data-driven

Our vision

Our founders, Gerald Ang, Kelvin Li and Juda Kanaprach, bring a diverse blend of expertise to the table, united by the shared goal of transforming data into powerful narratives that drive business success

Our story

Delivering impactful insights and analytics since 2016

2016

The start of the Milieu Journey

Milieu was born to create solutions for the future within the realm of market research. The founders built the company on 8 core principles, laid out in simple bullet points from one of the first few Milieu meetings.

2016

Milieu Surveys App debuts

Attracting over 20k in Singapore and landing Milieu’s very first client

2017

Launch of Canvas 1.0

Captivating clients with its remarkable traction, while our brand steadily matures within the industry.

2018

Milieu enters Thailand

Gaining 200k users in just 4 months

2020

Expanded across Southeast Asia

Amid the pandemic, Milieu expanded across Southeast Asia, entering four new markets (MY, PH, ID and VN) and achieved exponential growth

2022

New version of the Milieu Surveys App

We unveiled a new version of the Milieu Surveys App, elevating user experience with cutting-edge gamification features

2023

Launch of Canvas 2.0

Spotlighting Milieu’s strategic expansion with enhanced community-building capabilities, enabling brands to engage customers globally.

The start of the Milieu journey

Milieu was established to pioneer future-focused solutions in market research. The founders built the company on eight core principles, outlined in simple bullet points during one of the first few Milieu meetings

Milieu surveys app debuts

Attracting over 20k in Singapore and landing Milieu’s very first client

Launch of Canvas 1.0

Captivating clients with its remarkable traction, while the Milieu brand steadily matured within the industry

Milieu enters Thailand

Gaining 200k users in just 4 months.

Expanded across Southeast Asia

Amid the pandemic, Milieu expanded across Southeast Asia, entering four new markets (MY, PH, ID and VN) and achieved exponential growth.

Release of the new Milieu Surveys App

Milieu unveiled the new version of the Milieu Surveys App, elevating user experience with cutting-edge gamification features

Launch of Canvas 2.0

Spotlighting Milieu’s strategic expansion with enhanced community-building capabilities, enabling brands to engage with customers globally

Our awards

Southeast Asia’s award-winning consumer research and data analytics company

Milieu was founded with a passion for simplifying complex data and making it actionable for businesses of all sizes. From data-driven decision-making to innovative techniques, here are our achievements in advancing marketing analytics and shaping the industry's future.

Great Place to Work

2022/2023/2024

Market Research
Agency of the Year

Campaign Asia 2020/2021/2022/2023

Best App
User Experience

Mob -Ex
2019/2021/2022

Most Valuable Product

Campaign Asia 2020/2021

Market Research Agency of the Year

Marketing - Interactive 2019/2020/2021/2022/2024

Programmatic Agency of the Year

Marketing Interactive 2021/2022

What we've been up to

In the news

Milleu Happenings

Milieu's CCO, Juda Kanaprach Talks data analytics and Milieu Insight’s journey on Biztech’s Marketing Show

Tune in to hear how Milieu Insight is transforming business decision-making with advanced data analytics, our growth story, and how we differentiate ourselves in a competitive market.

Milleu Happenings

Milieu Insight wraps up a fantastic Techsauce Global Summit 2024!

A big thank you to Techsauce Global Summit 2024 for an incredible three days! We enjoyed introducing our game-changing survey software, Canvas, to Bangkok.

Milleu Happenings

Milieu's Head of Research, Nigel Lin discusses price optimisation and Canvas on MoneyFM's That's How

Nigel Lin, our Head of Research, joined Roshan Gidwani and Hongbin Jeong on MoneyFM’s That’s How to explore price optimisation strategies and how Canvas can assist businesses in finding the perfect price point.

Leadership

Gerald Ang

CEO & FOUNDER

Gerald started milieu in Dec 2016 with more than a decade of experience in the industry. Before that, Gerald was a Commercial Director at GfK and Managing Director of Thailand at YouGov.

Juda Kanaprach

CO-FOUNDER & CCO

Juda is an experienced marketer having worked at Kantar Worldpanel and GfK. Prior to co-founding milieu, Juda was leading the marketing and insight teams at Big C Supercenter and Tesco Lotus.

Stephen Tracy

COO

Stephen is an award-winning data analytics practitioner with leadership experience at top media and PR agencies. Before that, Stephen was Managing Director of Singapore, Indonesia and Malaysia at YouGov.

Kelvin Li

CO-FOUNDER & CFO

Kelvin is a corporate finance professional with experience working in New York and Singapore. He was previously with UBS and DNB. Prior to joining Milieu, Kelvin co-founded a startup which he successfully exited in 2015.

Francis Chan

CTO

Francis is a technology innovator with more than a decade of experience architecting, developing and deploying complex, scaled applications in a range of industries. Prior to joining Milieu, Francis held leading roles in Solutions Architecture and Machine Learning .

Work with Us

Open Positions

Senior Business Development Manager, Malaysia

Kuala Lumpur, Malaysia

Research Director, Thailand

Bangkok, Thailand

Senior Business Development Manager, Philippines

Philippines

Ready to elevate your insights?

Take the first step towards data-driven excellence.
Let's work together, contact us today.