At-home food and drink consumption in Southeast Asia

In this study, we explore the evolving food and drink consumption trends in Southeast Asia, shedding light on various aspects of consumer behavior, including grocery shopping habits, frequency and preferences. We also examine dining in/out preferences and the emergence of meal subscription boxes, reflecting the dynamic market. Furthermore, we delve into the growing importance of food labels and nutritional information as consumers become more health-conscious and environmentally aware. Understanding these core aspects empowers retailers and brands to tailor their offerings, better serving their customers in this ever-changing marketplace.

Dataset Created
June 2023
Markets covered
Available in Singapore | Malaysia | Thailand | Indonesia | Vietnam | The Philippines
24 questions
From USD $3,000

N=500 respondents each from Singapore, Malaysia, Thailand, Indonesia, Vietnam, The Philippines

(N=3,000 overall)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard

Question samples
  • Grocery Shopper Habits and Preferences
  • Preference for Physical vs. Online Grocery Shopping
  • Motivations and Factors Influencing Grocery Purchasing Decisions
  • Dining In vs. Dining Out Frequency
  • Prevalence and Sentiments towards DIY Home Cooking Kits and Meal Subscription Boxes
  • Importance of Food Labels and Nutritional Information

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