Study: Virtual try-on technology

Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. While still not commonly adopted by retailers, we find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping

Dataset Created
May 2022
Markets covered
SG | MY | VN | TH | ID
14 questions
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Sample size: N=1068 (Singapore), N=1000 (Malaysia), N=1133 (Indonesia), N=1012 (Vietnam) and N=1000 (Thailand) fashion and/or makeup purchasers


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • Where do you usually shop for FASHION (i.e. Clothes, bags, footwear, jewellery, spectacles etc.)?
  • Which categories of MAKEUP products do you think having Virtual Try-On will be most helpful for you?
  • How was your experience using the Virtual Try-on?

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