Domestic summer travel trends of 2024 in Southeast Asia

As the summer season approaches, Southeast Asia anticipates a surge in domestic travel with the Philippines and Indonesia having the highest interest in traveling domestically. This study offers a comprehensive understanding of Southeast Asian summer travel plans for the year 2024, with the key insights and travel trends highlighted, including preferences of Southeast Asian travelers' when it comes to various factors like travel companions, mode of transportation, vacation activities and more.

Dataset Created
Fieldwork was conducted 7th March to 31st March 2024
Markets covered
Available in Thailand | Indonesia | Malaysia | The Philippines
13 Questions
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N=500 in The Philippines, N=510 in Indonesia, N=504 in Malaysia, and N=462 in Thailand (N=1,976 overall)


The following formats are available:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard
Question samples
  • What would the duration of the next vacation be for domestic travel
  • What is the willingness to travel domestically anytime for vacation this year
  • The preference in travel companions on the next vacation
  • Preferred form of transportation
  • Top 5 details of vacation that are highly considered
  • Preferred vacation activities
  • Likeliness of using travel agency services
  • Desired quantity of domestic vacations for the year 2024

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