Livestream shopping: Are Southeast Asian consumers sold?

The popularity of livestream shopping has skyrocketed in recent years, providing a unique and engaging way for consumers to discover and purchase products. Whether it is live product demonstrations, virtual shopping guides, or engaging social media influencer hosts, livestream shopping is changing the way consumers shop and interact with brands in Southeast Asia.

Dataset Created
January 2023
Markets covered
SG | MY | ID | PH | VN | TH
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N=1,500 respondents each from Singapore, Malaysia, Indonesia, Philippines, Vietnam and Thailand


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • How often consumers watch livestream videos that sell products
  • Factors liked and disliked about livestream shopping
  • Products purchased via livestreams
  • Reasons for viewing but not purchasing via livestreams

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