Lunar New Year 2024: Exploring spending trends in Southeast Asia

In this latest study, we explore how Southeast Asians plan to celebrate and spend during Lunar New Year 2024. We uncover their spending intentions on food, entertainment, beauty, and apparel as part of their preparations, as well as their perspectives on promotions and deals during the festive season. This study also analyzes the broader implications of these decisions on their personal economic outlooks as they step into the new year, providing a comprehensive understanding of the economic currents and consumer sentiments that characterize this joyous time of year.

Dataset Created
October 2023
Markets covered
Available in Singapore | Malaysia | Thailand | Vietnam
21 questions
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N=1,000 each from Singapore, Malaysia, Thailand, and Vietnam (N=4,000 overall)


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Canvas Dashboard

Question samples

- How / Where Southeast Asians intend to spend Lunar New Year 2024

- Spend intent on food, personal beauty/care, and entertainment sectors (ie. average basket size)

- Impact of inflation on Lunar New Year budgeting/spending

- Economic outlook and personal household conditions in the next 6 months

- Sentiments on deals and promotions

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