Study: Chinese New Year 2023 spending patterns across Southeast Asia

Southeast Asians will soon be kickstarting preparations for 2023’s Chinese New Year. Amidst high inflation and rising prices, how will spending for the festivities be affected?

Dataset Created
December 2022
Markets covered
SG | TH | VN | PH | MY
22 questions
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N=1,000 respondents each from Singapore, Thailand, Vietnam, The Philippines and Malaysia


The following formats are available for purchase:

  • Tabulation (XLS)
  • Raw datafile (CSV or XLS)
  • Live Dashboard
Question samples
  • Where will you be organising your gatherings for Chinese New Year next year?
  • How much do you intend to spend on food products/services for next year’s (2023) Chinese New Year celebrations?
  • For next year’s (2023) Chinese New Year celebrations, which of the following food products/services do you intend to spend on?
  • To what extent, if at all, is your lowered spending due to inflation?

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