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Environmental Sustainability
Societal Insights
Travel
People Care About Sustainability. They Just Don’t See The Full Picture.
A Milieu Insight study of 900 respondents across Singapore, Malaysia, and Thailand finds the real barrier to sustainable behaviour isn’t apathy — it’s a knowledge gap around the environmental cost of AI, data centres, and everyday digital life.

Societal Insights
Travel
Songkran 2026: Inside Thailand's Biggest Holiday and What It Means for Brands
A survey of 500 Thai consumers reveals how Thais are approaching Songkran 2026 — from travel and spending patterns to food choices, shopping channels, and what it all means for brands in the Thai market.
Travel
Societal Insights
Meet Today's Most Influential Travel Agent
Social media has become Southeast Asia's most powerful travel planner. Milieu Insight's SEA Travel 2026 Study — surveying 3,000 travellers across six markets — shows how TikTok, Instagram, and Facebook are reshaping where people go and why.
Societal Insights
A Tale of Two Markets: How Malaysia and Indonesia Are Preparing for Ramadan 2026
A comparative look at how Malaysian and Indonesian consumers are preparing for Ramadan 2026, revealing key differences in spirituality, iftar habits, digital commerce, and spending priorities across both markets.
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