Featured Insights

Filipino sellers are ready to grow, but resilience is increasingly tied to ROI-driven fees, stronger logistics support, and clearer policy guidance. Their message is clear: sustainability must be a shared effort across platforms, government, and the seller community.

Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

Southeast Asians are going green without going broke. Discover how 78% are adopting pragmatic, low-cost eco habits in one of the world’s most pressured regions.

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.

Thai consumers are value-conscious, prioritizing reliable delivery and trust over low prices. See why 84% will pay more for a better shopping experience.

A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.

Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.

Milieu Insight data shows Pop Mart splits SEA: high conversion in Malaysia, youth buzz in Thailand, and value resistance in Singapore—pricing & launch cadence matter.

Branding analysis examines how a brand is perceived, its strengths, weaknesses, and position in the market to improve strategy and identity.

Concept testing helps validate ideas before launch. It reduces risk, saves costs, and ensures products meet customer needs and expectations.

Judgmental sampling is a non-random method where researchers select participants based on expertise or purpose. Learn when and how it's used.