How are Singaporeans buying makeup differently since Covid-19?

Written on :

June 4, 2024

With face masks an essential part of our getup, shielding our faces most of the time, how important is to still put on makeup? The pandemic has changed many of our consumption behaviour, one of which being the makeup products that we buy and use - and how has that changed? We surveyed makeup users to find out how spending behaviour has changed across various types of makeup.

Author

Milieu Team

At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.

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