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Milieu Insight and FemTech Association Asia launch new research providing insights into the femtech landscape in Southeast Asia

Written on:
June 26, 2024
Milieu Team

Report highlights:

  • The emerging field of femtech is witnessing significant user adoption in Southeast Asia, with 60% of consumers utilising femtech products and services.
  • Among current non-users of femtech, 54% show intention or consideration for near-future use of femtech products/services.
  • Current users in Southeast Asia are projected to increase their spending in the future by ~5%.
  • 5 in 10 women in Southeast Asia view social media as a platform for sharing valuable information and personal experiences, fostering open discussions on women's health.

Milieu Insight, the leading survey software company, in Southeast Asia, and FemTech Association Asia, the region’s first and largest specialist largest advisory and industry network with a core focus on improving women's health through technology solutions, are thrilled to announce their strategic research partnership culminating in the release of the much-anticipated 2024 report titled "Insights into the Femtech Landscape in Southeast Asia (SEA)."

This new report delves deep into various facets of femtech adoption, awareness, and attitudes across six key countries in Southeast Asia: Indonesia, Malaysia, Singapore, Thailand, The Philippines, and Vietnam.

The comprehensive study encompasses a wide array of topics including femtech awareness & familiarity, usage and spending habits among current femtech users, future intentions of femtech non-users, women's health education, openness in discussing women’s health issues, media influence, religious influence, maternal & reproductive health, and hormonal health (menopause). This is the first-ever quantified measure of consumer value for femtech for each of the included markets.

The report also highlights that on average, women in Southeast Asia were primarily taught about three key health topics: menstrual health, puberty, and sexually transmitted infections (STIs) while growing up. However, discussing women's health issues in public is often deemed culturally unacceptable, with 52% of women expressing concerns about judgment and shame.

As femtech continues to emerge as a pivotal sector in healthcare, this report serves as a crucial resource for stakeholders, policymakers, and industry players seeking to understand and address the unique consumer perspectives within the Southeast Asian femtech landscape.

Key Findings from the Report Include:

  • Insights into the level of awareness and familiarity with Femtech solutions across different demographics.
  • Analysis of usage patterns and spending habits among current Femtech users, shedding light on preferences and trends.
  • Future intentions of Femtech non-users, providing valuable insights for market expansion and outreach strategies.
  • Evaluation of the state of women's health education and the impact of societal factors such as media and religion.
  • Examination of maternal & reproductive health issues and the role of technology in addressing them.
  • Understanding hormonal health concerns, particularly menopause, and the demand for innovative solutions.

"We are excited to partner with FemTech Association Asia to unveil these comprehensive insights into the femtech landscape in Southeast Asia," said Juda Kanaprach, Co-Founder and CCO at Milieu Insight. "This report not only highlights the current state of femtech adoption but also lays the groundwork for future advancements and collaborations in improving women's health outcomes across the region. Our aim is to prioritise a localised business approach within Southeast Asia, respect cultural sensitivities, and foster strategic partnerships."

"Empowering women to own their healthcare journey by leveraging technology is at the core of our mission at FemTech Association Asia," said Lindsay Davis, Founder of FemTech Association Asia. "The findings of this report will not only inform our advisory and advocacy efforts but also inspire innovation and investment in femtech solutions tailored to the unique needs of this region.”

Findings from this report will be presented by Juda Kanaprach at FemTech Connect Asia, the pioneering roundtable event, where women’s health and innovation converge in Asia. On 20 & 21 June 2024 in Singapore, thought leaders, entrepreneurs, multinational corporate executives, investors and enthusiasts from across Asia will gather with a focus on the femtech - or women’s health and technology - industry.

The "Insights into the Femtech Landscape in Southeast Asia" report is now available for purchase on the Milieu Insight and FemTech Association Asia websites.

Milieu Insight is a recognised online survey software and consumer research service that enables businesses to make informed decisions based on consumer insights.

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