Industry
Comparing the Most Effective Market Research Methods for Strategic Decision-Making
Ever feel like trying to figure out what your customers actually want is a bit like reading tea…
FeaturedIndustry
The Complete Framework: How to Conduct Market Research Effectively
Launching a new business initiative or marketing campaign without solid data is a high-risk venture. It often resembles navigating unfamiliar terrain without a map—where costly detours and wasted…
Industry
The 5 Fundamental Market Research Methods Every Strategist Should Master
In today’s corporate world, relying on gut instinct or outdated internal spreadsheets to steer a brand is a…
Industry
Building a Data-Driven Social Media Content Strategy via Customer Research
Have you ever experienced throwing content into a digital void, hoping something, or anything, sticks? You spend hours…
Industry
Extracting Actionable Market Research Data Through Social Media Platforms
Traditional market research is failing modern brands because its slow, rigid methodology cannot keep pace with fast-changing consumer…
Industry
Social Media Marketing Research: A Step-by-Step Methodology for Brands
Every single second, millions of consumers are dropping unedited, honest clues about what they want to buy, why…
Industry
Defining Market Segments: Why Niche Targeting Drives Business Growth
Imagine trying to chat with everyone in a crowded room all at once. You would have to yell…
Industry
The Strategic Guide to Market Segmentation: Core Types and Applications
Understanding what a market segment is in business and its importance has become essential for brands trying to…
Thought Leadership
Why Campaign Intelligence Matters More Than Ever
A conversation with Gaurang Kotak, Group COO of Milieu, on the blind spots in campaign measurement—and why marketers…
Love Relationships
Your Next Boo Might Come From Your Friend Group or Social DMs
Across Southeast Asia, dating apps are not winning the war; mutual friends are. A new survey of 2,500…
Love Relationships
Time Is Ticking: SE Asia’s Journey of Hitting 35 and Looking for Love
A new survey of 2,500 adults above 35 across Southeast Asia reveals that men fear that time is…
Finance
SEA’s Financial Independence from the Childhood Bedroom
New research from Milieu's 2026 Solo Economy Study reveals why living with family is the dominant housing choice…
Finance
Live, Eat, Repeat: The Real Cost of the ‘Solo Economy’
New research from Milieu's 2026 Solo Economy Study reveals the financial pressures and everyday food challenges facing solo…
Business
Step Aside Travel – Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to…
Business
How 2026 Rewired Southeast Asian Consumers’ Spending Mindset
In 2026, Southeast Asian consumers have shifted from cautious to deliberate — spending less, but with more intention.…
Career
Workers Want AI Training, But Not Everyone Is Getting It
New data from 3,000 workers across Southeast Asia reveals a striking gap between the desire for AI training…
Environmental Sustainability
People Care About Sustainability. They Just Don’t See The Full Picture.
A Milieu Insight study of 900 respondents across Singapore, Malaysia, and Thailand finds the real barrier to sustainable…
Societal Insights
‘Pink Penalty’: pressure on SG moms apart from kids
Sentiments towards mothers who choose to live apart from their children are more positive in Thailand and Philippines.
Societal Insights
Singapore Takes the Factfulness Quiz: How Do We View the World?
Singaporeans take the Factfulness Quiz to to assess how aware we are of general global trends!
Societal Insights
Shaping Southeast Asia’s switch to electric cars
Majority in Southeast Asia have positive impressions towards electric cars
Gaming Technology
iPhone 11 Series Release: How are Singaporeans Reacting to It?
We conducted two surveys pre and post-announcement to find out consumer attitudes towards the iPhone 11 series.
Personal Health Wellness
Youth Mental Health: Making it easier for Singapore youths to talk.
Together with Rice Media and National Youth Council, we find out the barriers to better mental health
Industry
Your ultimate guide to the different types of market research
Explore the world of market research and we are here to point you in the right direction with…
Industry
Your quick start guide to sales research in marketing
Sales research helps businesses understand customer behavior, improve sales strategies, and optimize marketing efforts through data-driven insights.
Industry
Your guide to market research surveys
From types of surveys and essential steps to survey creation, explore our A-Z guide on market research surveys!