.avif)
Mooncakes Preference
Written on :
June 4, 2024
With the innovation of new, exotic mooncake flavours such as truffle 🍄, champagne 🥂 and durian 🤯 every year, traditional mooncakes' place in Singapore seems to be uncertain. Based on a Milieu poll, nearly half of Singaporeans believe that exotic mooncakes will eventually become the new "traditional". Should we embrace change or put efforts into preserving the tradition that we've always known?
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights
The 2025 Consumer Outlook Webinar: How Southeast Asia’s shifting spending reveals three economies
A data-driven reflection from The Milieu Xchange – Consumer Outlook in SEA 2025, exploring how emotion and sentiment now move markets faster than economics, and why shared optimism continues to unite Southeast Asia.
11.11 Double Day: One Festival, Different Playbooks
Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.
