Game of Thrones: Favourite Characters

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.

Thai consumers are value-conscious, prioritizing reliable delivery and trust over low prices. See why 84% will pay more for a better shopping experience.