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Klook's x Milieu travel pulse study
Written on :
August 21, 2024
1 min read
✈ The joys of connection through travel! Millennials and Gen Zs across APAC are embracing shared experiences as their ultimate love language! Dive into the latest findings from Klook's Travel Pulse research which reveal that Millennials and GenZs are prioritizing shared experiences, with 9 in 10 planning to travel with loved ones 💞 Despite rising costs, 3 in 5 are ready to splurge on adventures in 2024, allocating half their budget to unforgettable experiences.
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.
