2019 vs 2020: What Gifts Are Singaporeans Buying?

What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.

Discover key insights into luxury consumer behavior and preferences. Learn what drives high-net-worth individuals to make premium purchases.

Understand customers better with psychographic segmentation. Analyze values, interests, and lifestyles to create targeted marketing strategies.