2019 vs 2020: What Gifts Are Singaporeans Buying?

On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.

Use the VRIO framework to assess business advantages. Analyze value, rarity, imitability, and organization to strengthen competitive strategy.

Consumer research helps businesses understand their audience. Explore methods to gather insights, improve products, and enhance customer experience.