2019 vs 2020: What Gifts Are Singaporeans Buying?

How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter most: your customers.

From media consumption habits to views on campaign fairness and motivations at the ballot box, Milieu Insight’s nationally representative survey highlights how political alignment informs not just voting behaviour, but also how voters engage with the electoral process.

A consumer insights team helps businesses understand customer behavior and preferences. Their analysis drives better decisions and targeted strategies.