Singapore's Top Concerns During Phase 2 (Heightened Alert)

The world of ecommerce is evolving at lightning speed, and standing still is no longer an option. To stay competitive, ecommerce businesses must do more than simply keep up; they need to outsmart the competition.

In today’s market, staying ahead of consumer behaviour is no longer just an advantage—it’s a necessity. Consumer insights technology allows businesses to uncover hidden trends, anticipate needs, and create personalised experiences that engage customers.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.