Milieu x Shopee 9.9 Ad Campaign Study
Written on :
June 15, 2024

It's the time of the year! As e-commerce sites hype up the final months of 2020 with eye-catching promotions, we worked with Shopee to find out how their 9.9 ad campaign fared across Southeast Asia.

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

Vietnam’s Young E-Commerce Sellers Are Scaling Fast — But Faster Than the Ecosystem Can Support
Vietnam’s young e-commerce sellers are scaling at record speed, powered by high platform adoption and digital agility. Yet gaps in logistics, cost transparency, and ecosystem support are testing their resilience. Based on a survey of 300 Vietnamese sellers, this insight highlights where platforms and policymakers must act to turn rapid growth into sustainable strength.

Beyond Price: How Singapore’s Focus on Trust and Reliability is Shaping the Future of E-Commerce in Southeast Asia
A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.
.avif)