What Gender Equality Looks Like to Women Across Southeast Asia

In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers, and policymakers rely on market research to navigate shifting trends, refine strategies, and stay ahead of the competition.

On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.

Riset konsumen membantu bisnis memahami audiens mereka. Jelajahi berbagai metode untuk mengumpulkan wawasan, meningkatkan produk, dan memperkuat pengalaman pelanggan.