Diet and Passion for Life

Southeast Asians are going green without going broke. Discover how 78% are adopting pragmatic, low-cost eco habits in one of the world’s most pressured regions.

After analyzing spending data from 3,054 consumers across Southeast Asia, we've discovered something fascinating: shoppers have fractured into six behavioral tribes. Let's see what tribe are you.

A study by Milieu Insight found that while discounts and low-cost delivery drive initial platform choice, repeat purchases and higher spending are increasingly shaped by service quality, fairness, and reliability.