Impossible Foods - Would Singaporeans Try It?
Written on :
June 21, 2024

Out of the 45% Singaporeans who tried Impossible Foods, 75% indicated that they were open to substituting meat with Impossible Foods

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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