Openness Towards Digital Ang Pao Across Southeast Asia
Written on :
June 21, 2024

Chinese New Year is the time of joy, celebrations, and definitely angpaos! Yet, as COVID-19 remains an issue globally, exchanging angpaos will be more difficult than ever. Enter digital angpaos - where you can transfer the money to your loved ones using banking/online payment apps. How many are open to the idea? Let's find out!

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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