Finding the Next Big Opportunity:

How a VC Firm Used Omnibus to Decode Consumer Mindsets Across Southeast Asia

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Challenge
A regional venture capital firm wanted to sharpen its investment lens by understanding a fast-emerging trend: self-optimization—the growing consumer interest in health, wellness, productivity, and personal growth.

Their goal? To identify where the appetite for self-betterment was strongest, and in which categories consumers were most willing to spend. With operations spanning Indonesia, the Philippines, and Vietnam, they needed a comparative view across markets, backed by real consumer data—not assumptions.

They weren’t looking for a deep-dive study—just a fast, directional signal to help steer portfolio focus, validate trends, and fuel investor storytelling.

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Approach
We worked with the firm to design five strategic questions exploring two key areas:

• Mindset: How do consumers in each country feel about improving themselves—whether in health, skills, productivity, or appearance?
  
  
• Monetization: Where are they actually willing to put their money? What categories do they expect to spend more on in the near future?
  
  

These questions were then run through our Omnibus surveys across Indonesia, the Philippines, and Vietnam, giving the firm a side-by-side snapshot of regional differences and emerging behavioral patterns.

This approach allowed us to deliver quantitative insights on:

• The strength of self-optimization as a consumer trend
  
  
• Which markets showed the highest commercial intent
  
  
• The segments and categories with the greatest investment potential
  
  

Outcome

•  A multi-market data set highlighting regional variation in consumer priorities and spending intent
• Clear direction on which markets and verticals showed the highest alignment with self-optimization trends
• Strategic insights that informed portfolio planning, investor pitch decks, and category-specific investment theses
• Fast, cost-effective intelligence without the time and resource burden of a custom study

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Why it worked:
For investors looking to stay ahead of where consumers are going—not just where they’ve been—Omnibus provided a smart, scalable way to validate emerging behaviors globally.

In a space where timing is everything, this VC firm turned five well-placed questions into a clear, actionable blueprint for where to invest next.