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Key consumer trends for Songkran 2025
Songkran isn't just a holiday—it's a golden opportunity. People are planning their time off, spending money, and looking for ways to enjoy the break. That means brands and businesses that understand consumer behavior during this time can connect better, sell more, and stay ahead of the curve. So what are Thai consumers planning for Songkran 2025? Milieu Insight has the answers.
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Specifications
N=500 respondents across Thailand.
Deliverables
The following formats are available for the free Essentials Report:
- PDF Report
The following formats are available for the paid report:
- PDF Report
- Tabulation (XLS)
Question samples
- Do you have any travel plans for this Songkran?
- Who will you spend most of your time with during Songkran?
- What activities do you usually enjoy doing during Songkran each year?
- And what activities do you plan to do this Songkran?
- Which place would you most like to go for water play this Songkran?
- What music genre would you most like to hear this Songkran?
- What is your budget for this year's Songkran festival? (Including all expenses such as shopping, travel, and partying). If you're unsure, please select the option closest to your best estimate.
- And if it's just for food and drinks this year, what is your budget? If you're unsure, please select the option closest to your best estimate.
- What is a must-have menu item for you every Songkran?
- Do you have any plans to buy food or drinks this Songkran?
- Where do you plan to buy that food or drink?
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