Game of Thrones: Favourite Characters

Singaporeans are increasingly viewing housing as a basic need rather than a wealth-building tool.

75% of respondents identified cost of living issues relating to affordability of groceries/food and transportation as a top election issue.

In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers, and policymakers rely on market research to navigate shifting trends, refine strategies, and stay ahead of the competition.