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How are Singaporeans buying makeup differently since Covid-19?
Written on :
June 15, 2024
With face masks an essential part of our getup, shielding our faces most of the time, how important is to still put on makeup? The pandemic has changed many of our consumption behaviour, one of which being the makeup products that we buy and use - and how has that changed? We surveyed makeup users to find out how spending behaviour has changed across various types of makeup.
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.
