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Akses Profil Audiens secara Real-Time, Kapanpun Anda Membutuhkannya
Lilihat kekuatan visualisasi data dengan Portraits untuk mengungkap insight yang mendorong keputusan bisnis yang berdampak
Trusted by the world’s top brands
Let Portraits Help You With
Lack of Customer Insight
If you’re struggling to understand who your customers really are, with limited visibility into demographics, interests, behaviour, and motivations, Portraits saves you from reliance on assumptions rather than data-driven insights.
Low Campaign Performance
For marketing campaigns with poor ROI due to generic messaging or inability to personalise content or offers effectively, Portraits solves your difficulty in identifying the right audience segments to target.
Fragmented Data Sources
When customer data is scattered across platforms (CRM, social, web analytics, etc.), you have no centralised view of the customer journey. Portraits can help with integration and cross-channel behavioural analysis.
Wasted Ad Spend
When money is spent on reaching the wrong or irrelevant audiences, leading to high customer acquisition cost (CAC), Portraits helps you correct poor targeting in paid ads and social media.
Time-Consuming Manual Research
If your teams spend too much time gathering audience insights manually due to lack of automation in segment creation and reporting, Portraits streamlines your research process, making it more efficient.
Empower your decisions with Portraits
Deep Accurate Audience Insights
Access rich, real-time data on demographics, attitudes, interests, and behaviours and go beyond surface-level analytics with psychographic and lifestyle profiles. Understand what motivates different segments — values, beliefs, media, habits, etc.
Smarter, Data-Driven Targeting
Identify high-potential segments and refine audience targeting strategies to avoid wasted ad spend by focusing on the right people with the right message. Improve precision in campaign planning and messaging.
Customisable Segmentation
Create detailed audience segments based on multiple variables and build bespoke customer personas that are dynamic and backed by fresh data. Tailor offerings and content for specific niches or markets.
Enhanced Marketing Performance
Boost engagement rates with better audience resonance and increase ROI by personalising campaigns to match audience needs. Test and validate creative direction using real audience insights.
Faster Decision-Making
Eliminate the need for time-consuming manual research and get immediate access to intuitive dashboards and easy-to-understand insights. Quickly back marketing, branding, or product decisions with real-world data.
Portraits provides instant access to insights that covers a widerange of use cases without the need to launch a single study
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Traits
Understand your target audience at a deep level
Identifying target audiences
Persona building
Messaging development
Media
Reach out to your target audience via the right media channels
Media planning
Identifying media partners
Building targeted messaging
Sector
Understand consumer journeys across a wide range of products/services
Consumer journey mapping
Product development
Building acquisition strategies
Access Portraits insights instantly via our highly visual insights dashboard and powerful analytics platform
Access consumer profiling insights instantly via a highly visual dashboard
Deep dive into Portraits data and gain rich insights via our analytics platform
Data integration from over 1 billion responses
Merge diverse datasets into a harmonised platform where your audience insights are vividly clear
Powerful audience builder
Create your target audience based on demographics, interests, and behaviours for maximum impact
Real-time insights
Our dynamic reporting features provide real-time updates as responses flow in, ensuring you receive the freshest insights
Extensive analysis capabilities
Our powerful analysis dashboard features highly visual reporting, enabling you to easily identify key insights
Here’s what our clients say about us
When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Milieu emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy.
Paul Davis
Head of User Experience at Webflow
When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Milieu emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy.
Paul Davis
Head of User Experience at Webflow
I personally think Milieu is the most innovative research platform which provides a cost-effective method with high data quality. With Pmax as well as our clients, Milieu is a game-changer as they've helped fuel the work we do with meaningful customer understanding data to build strong foundation for critical strategic decisions.
Cuong Nguyen
Strategy Director
Working with Milieu over the past few years has been a game-changer for our brand lift studies across multiple campaigns. Their team is extremely supportive and consistently delivers high-quality reports that provide invaluable insights. These reports have been instrumental in helping our clients make informed decisions regarding their media buys. Milieu's commitment to excellence and their comprehensive approach make them an indispensable partner to carry Brand Lift Studies.
Kunal Verdia
Head of Digital Investment, GroupM Vietnam
From the initial scoping of the project through to the final analysis, the Milieu team’s expertise and professionalism was outstanding! The data analysts synthesised all of the research findings into an insightful, relevant report, allowing for clear takeaways for the ecosystem. We give Milieu Insight our highest recommendation for any company looking to deeply understand industry dynamics, consumer attitudes, and white space opportunities.
Lindsay Davis
Founder
Our experience working with Milieu as a research company was nothing short of excellent. From start to finish, Milieu Insight made the research experience and methodology smooth and easy to navigate. Not only did they provide insightful results, but they also delivered some surprising findings that we wouldn't have uncovered without their expertise. Their team was highly responsive, communicative, and reliable, which made the whole process stress-free. Additionally, we were grateful for the great infographics that Milieu provided, which helped us to visually represent our research results effectively. Overall, we highly recommend Milieu Insight for anyone looking for a reliable and knowledgeable research partner.
Eva Taase
Program Manager
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Working with the Milieu team on our anti-discrimination survey was seamless, efficient and a truly collaborative effort. The team gave us valuable feedback on what an effective questionnaire would look like, and was always understanding of any changes we needed to make to the timeline. The team was prompt to respond to our data analysis needs upon completion of the survey, and patiently walked us through their interface so we could make the best use of it. They also helped answer any questions and address any needs we had throughout our media planning around the launch of the results and went above and beyond to create graphics that have been incredibly useful in summarising the top-line findings. Overall, Milieu's work has been essential to our advocacy, and we are extremely grateful for all their efforts. Thank you!
Shailey Hingorani
Head of Research and Advocacy
Our SEA team had the pleasure of working with Milieu on a 3-market study and I must say that their exceptional services left a lasting impression. Their wealth of experience in research and methodology was evident from the get-go, and we were thoroughly impressed with their professional expertise. We obtained some very interesting insights that have proven to be invaluable for our marketing strategy –prompting us to explore new platform avenues for our next outreach. They are a team of experts that are truly passionate about what they do, and it shows in their work.
Jane Goh
Head of Marcom, Southeast Asia
We’re able to offer our clients a higher level of insight and accuracy because of the quality and depth of data Milieu Insight’s Canvas provide, at the speed with which it can be augmented. We are already able to build planning segments for our clients that were not possible before, which gives us greater ability to drive return on marketing investment.
JP Salustiano
Chief Strategy Officer, Dentsu Services
‘’Working with Milieu has helped us better understand the key drivers behind eCommerce in Southeast Asia and the results have helped reinforce our trajectory, while also providing businesses and sellers valuable market insights to guide critical business decisions which helps them to determine their growth and focus in this digital economy.’’
James Chang
Chief Business Officer, Lazada Group.
How Portraits has helped our clients
Tracking COVID-19 Concerns For Healthcare Agency
Product Positioning And Pricing In F&B Industry
Understanding Perception and Usage Behavior of E-Payment Users
Frequently Asked Questions about Portraits
What is Milieu Portraits and how is it different from other survey platforms?
Portrait is an end-to-end consumer insights platform with Southeast Asia’s largest profiling database—providing instant access to 2M+ profiles without launching a new study.
Can I still use Milieu Portraits if I’ve already run surveys elsewhere?
Yes. You can connect your own survey data to Portraits to enrich your insights with demographic, psychographic, and behavioral layers.
How does Milieu Portraits help improve campaign performance?
It helps identify the right target audience segments, test creative concepts early, and measure campaign lift—cutting down wasted ad spend.
Is Milieu Portraits only for marketers?
No. It's also valuable for product, CX, brand, and strategy teams who need audience insights for planning and decision-making.
What kind of data can I access through Portraits?
You get access to demographics, media habits, purchase behavior, psychographics, current affairs opinions, and more—across 1,000+ topics.
How frequently is the data updated?
The platform includes longitudinal tracking and real-time data updates for ongoing accuracy and trend analysis.
Can I benchmark my brand against competitors using this tool?
Yes. Portrait allows for competitive benchmarking and trend tracking against national or industry-level norms.
Do I need to run new surveys to use the platform?
Not necessarily. You can use pre-existing Portrait data to get insights immediately, or integrate with Milieu Canvas for custom studies.
How quickly can I get insights from the platform?
Insights are available instantly through the dashboard—no need to wait days or weeks like traditional survey cycles.
Is Milieu Portraits suitable for local or regional campaigns in Southeast Asia?
Absolutely. It’s designed with Southeast Asia in mind, offering localized insights across different countries, cultures, and consumer behaviors.
