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Cristiano Ronaldo Shopee Ad - Successful Marketing or Not?
Written on :
June 15, 2024
Majority of Singaporeans who watched the ad had a positive reaction to it, despite the memes floating around the Internet ridiculing the "silly" dance. Did the ad make an impact on consumers? An impressive 37% purchased from Shopee during their 9.9 Super Shopping Day Festival!
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Southeast Asia reacts to Trump's new tariffs
When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.
Singaporeans sentiments towards the new U.S. tariffs
On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.
