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Preference for Private-Hire Rides
Written on :
June 15, 2024
Driving yourself and private-hire rides are both convenient and comfortable ways to commute. More Singapore males than females prefer driving themselves than taking private-hire rides. Could it be because of the symbolism of masculinity?
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Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
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Milieu Insight is a decision intelligence company that turns survey data into actionable marketing strategies. With a regional presence across Southeast Asia, Milieu helps brands decode consumer sentiment, test creative performance, and make smarter, faster marketing decisions.
