Singapore's entertainment boom: What drives Southeast Asians to travel to Singapore for concerts?

2025 is shaping up to be a big year for live entertainment in Singapore — from global artists like Lady Gaga to major events like the Singapore Grand Prix and international football club competitions, the city is fast becoming a regional hotspot for concert tourism and sports-driven travel.

This study reveals how fans from Thailand, Indonesia, Malaysia, and the Philippines make travel decisions around concerts — from spending habits and key motivators to pain points and expectations.

Whether you’re in entertainment, travel, F&B, or hospitality, this report offers timely insights to help you attract and convert regional audiences into loyal customers.

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