Klook's x Milieu travel pulse study
Written on :
August 21, 2024
1 min read

✈ The joys of connection through travel! Millennials and Gen Zs across APAC are embracing shared experiences as their ultimate love language! Dive into the latest findings from Klook's Travel Pulse research which reveal that Millennials and GenZs are prioritizing shared experiences, with 9 in 10 planning to travel with loved ones 💞 Despite rising costs, 3 in 5 are ready to splurge on adventures in 2024, allocating half their budget to unforgettable experiences.

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

Step Aside Travel - Health Is Becoming the One Thing Southeast Asian Consumers Refuse to Cut Back On
Even as financial confidence weakens across Southeast Asia, health and wellness remains the one category consumers refuse to cut. The Milieu 2026 Consumer Study reveals why health has become untouchable — while travel takes the hit.

