DATASETS

The Battle for Search | Is Tiktok the new search engine?

In this study, we examine how popular TikTok is as a search engine when it comes to discovery of products, services, and places to visit.

We look at the type of information consumers look for on TikTok, their purchase behaviour, and attributes that set TikTok apart from traditional search engines. Together, this can help brands gain insights on consumer behaviour, motivations and purchase patterns on TikTok across different markets in Southeast Asia

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Specifications

Datasets are representative of age and gender for each market

Singapore N=2,001
Malaysia N=1,831
Indonesia N=2,079
Thailand N=2,002
Vietnam N=1,306
Philipppines N =1,830

Deliverables

The following formats are available for purchase:

Live Dashboard
Raw datafile (CSV or XLS) - *cost add-on
Tabulation (XLS) - *cost add-on

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Question samples

Which of the following online platforms do you use when you want to search for a topic, product, service or discover places you want to visit?
Which of the following actions, if any, have you taken after finding information or recommendation about any product or services on Tik Tok?
Why do you use TikTok to search for a topic, product, service or discover places you want to visit?