ABOUT TRAITS

Find out who your audience is

We’ve got the basics down – age, income, work industry and more. But we take it a step further to help you understand your audience’s personality traits, attitudes and even lifestyle habits.

List of Traits
  • Demographics
  • Personality Traits
  • Well-being
  • Attitudes
  • Lifestyle
  • Affinity Categories
  • Economic Circumstances
  • Consumer Behaviour
ABOUT Media

Find out how to reach your audience

Streamline your marketing strategy by going to the right places. Gain insights to your audience’s exposure and preferences across traditional and digital channels.

List of Media
  • Advertising Preferences
  • Influencers Views
  • Device Usage
  • Video
  • Audio
  • Print Media
  • Internet
  • Sites & Apps
  • Social Media
ABOUT Sector

Find out what your audience consumes

Deep dive into category and brand level insights to understand your audience’s consumption habits and spending.

List of Sector
  • Fashion
  • Retail
  • Electronics
  • Financial Services
  • FMCG
  • Transport
  • Housing
  • Travel
  • Dining Out
  • Beauty
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MILIEU portraitS

Access real-time audience profiling, whenever you need

Build the most complete picture of your audience. Get on-demand access to the latest insights across thousands of consumer profiles to help you connect and understand your audience better.

ABOUT MILIEU PORTRAITS

What are Portraits?

Deep dive into the world of consumer profiles, where you can access insights based on demographic, trait, behaviour, consumption habits and much more! Build your own customised Portrait, with millions of pre-collected data to choose from.

Accessible anytime, anywhere.

FEATURED PORTRAIT

Understand your audience, better

Gain instant access to millions of profiling data points to better understand, and connect with your target audience at a deeper level.

AT A GLANCE

Why Portraits?

Always on

Insights at your fingertips, anytime, anywhere

Always fresh

Real-time processing engine that delivers the latest insights

Scale

Access more than 1,000 pre-profiled consumer Portraits, or build your own

what's in a portrait

What do you get?

Understand your target consumers on a deeper level, across 3 core categories - traits, media and sectors. Designed to help you connect to who they really are, even on the most granular level.

08
Trait variables

Who are your target
consumers?

ABOUT TRAITS
09
Media variables

How do you reach your consumers?

ABOUT Media
10
Sector variables

What are their
consumption habits?

ABOUT SECTOR
Portrait Summary Image
IN A NUTSHELL

Visualise your consumer like never before

Our always-on data processing engine synthesises millions of data points, mapped out to over 1,000 consumer Portraits to help you understand your audience better.

Anytime, anywhere: On-demand access to consumer profiling insights

Find out what you want to know: Thousands of topics to choose from across traits, media and sector

Create custom audiences: create your own custom profiles to match your target audience

Ready to level-up the way you do research?

Speak with our research experts to find out more.

Browse our Use cases.