Featured on Branding in Asia, Campaign Asia and Marketing Interactive.
Southeast Asians will soon be kickstarting preparations for 2023’s Chinese New Year. In a Milieu Insight study, N=5,000 respondents (N=1,000 each from Singapore, Thailand, Vietnam, Malaysia and the Philippines) revealed how much they intend to spend on food, entertainment, beauty and apparel in preparation for Chinese New Year. The study was conducted in December 2022 via Milieu Insight’s proprietary online panel.
The most common food products/services that Southeast Asian consumers will spend on for Chinese New Year are:
Consumers intend to spend on these personal care/beauty products/services:
54% of respondents expect that their overall spending for Chinese New Year this year is likely to be higher than the last. Despite the inflation, intention to spend on each category remains largely similar to last year’s.
The Chinese New Year 2023 Spending Dataset is available for purchase on our website - click here for more details.
Featured on Branding in Asia, Campaign Asia and Marketing Interactive.
Southeast Asians will soon be kickstarting preparations for 2023’s Chinese New Year. In a Milieu Insight study, N=5,000 respondents (N=1,000 each from Singapore, Thailand, Vietnam, Malaysia and the Philippines) revealed how much they intend to spend on food, entertainment, beauty and apparel in preparation for Chinese New Year. The study was conducted in December 2022 via Milieu Insight’s proprietary online panel.
The most common food products/services that Southeast Asian consumers will spend on for Chinese New Year are:
Consumers intend to spend on these personal care/beauty products/services:
54% of respondents expect that their overall spending for Chinese New Year this year is likely to be higher than the last. Despite the inflation, intention to spend on each category remains largely similar to last year’s.
The Chinese New Year 2023 Spending Dataset is available for purchase on our website - click here for more details.