Thai consumers have clicked with Lazada, selecting the ecommerce major as their top brand for customer experience. Many use the online shopping platform in Thailand to buy everything for daily life more easily from groceries to clothes, electronics to car tires and to have it delivered to their door with frequent vouchers, deals, discounts and payment options to make shopping easier. The ranking stems from Campaign's authoritative list of Southeast Asia's top 50 brands for consumer experience, recently revealed at Campaign360 in partnership with research firm Milieu Insight.
Six markets were involved in the survey (Indonesia, Malaysia, Vietnam, Thailand, Philippines and Singapore), whereby recognised brands with minimum awareness levels across 11 sectors were ranked across five CX metrics: quality, buying experience, customer service, brand touchpoints (ease of use across all digital and offline brand interactions) and advocacy (degree of recommendation) to form their customer.
Although online shopping giants (Lazada, Shopee), delivery apps (Grab, Line Man, Foodpanda) and payment brands (K Bank, True Money) feature visibly, they don't completely dominate the list. Thai consumers also picked far more health and beauty names (Nivea, Vaseline, Garnier, L'Oreal, Ponds) in their Top 30 than other markets.
They also chose a wider variety of brands that included a healthy dose of QSR (KFC, McDonald's The Pizza Company, MK Restaurant), retail (Watsons, Uniqlo, Central) and apparel (Nike, Adidas) companies. Unlike Indonesia, where local brands dominated their top CX brands, Thai consumers did not select any local brands in their top 10. In total, only 8 of their top 30 brands for customer experience were based in Thailand, led by The Pizza Company (11), MK Restaurant (14) and Kasikornbank (17). Thailand's top department store retailer Central (29), also deserves to be singled out as the quality of its services was rated tops, tied for first with Netflix.
Brand health research is pivotal for grasping consumer perceptions, analyzing competitive landscapes, and devising effective marketing strategies, as elucidated in our brand health tracker guide.
Thai consumers have clicked with Lazada, selecting the ecommerce major as their top brand for customer experience. Many use the online shopping platform in Thailand to buy everything for daily life more easily from groceries to clothes, electronics to car tires and to have it delivered to their door with frequent vouchers, deals, discounts and payment options to make shopping easier. The ranking stems from Campaign's authoritative list of Southeast Asia's top 50 brands for consumer experience, recently revealed at Campaign360 in partnership with research firm Milieu Insight.
Six markets were involved in the survey (Indonesia, Malaysia, Vietnam, Thailand, Philippines and Singapore), whereby recognised brands with minimum awareness levels across 11 sectors were ranked across five CX metrics: quality, buying experience, customer service, brand touchpoints (ease of use across all digital and offline brand interactions) and advocacy (degree of recommendation) to form their customer.
Although online shopping giants (Lazada, Shopee), delivery apps (Grab, Line Man, Foodpanda) and payment brands (K Bank, True Money) feature visibly, they don't completely dominate the list. Thai consumers also picked far more health and beauty names (Nivea, Vaseline, Garnier, L'Oreal, Ponds) in their Top 30 than other markets.
They also chose a wider variety of brands that included a healthy dose of QSR (KFC, McDonald's The Pizza Company, MK Restaurant), retail (Watsons, Uniqlo, Central) and apparel (Nike, Adidas) companies. Unlike Indonesia, where local brands dominated their top CX brands, Thai consumers did not select any local brands in their top 10. In total, only 8 of their top 30 brands for customer experience were based in Thailand, led by The Pizza Company (11), MK Restaurant (14) and Kasikornbank (17). Thailand's top department store retailer Central (29), also deserves to be singled out as the quality of its services was rated tops, tied for first with Netflix.
Brand health research is pivotal for grasping consumer perceptions, analyzing competitive landscapes, and devising effective marketing strategies, as elucidated in our brand health tracker guide.