While not quite as popular as human influencers yet, more companies are playing with the idea of marketing through virtual influencers. These computer-generated public figures almost have a life of their own - reflected on their social media accounts - and even work with brands to promote the latest products.
Milieu Insight released the results of their ‘Perceptions of Virtual Influencers’ study with N=6000 respondents in Singapore (N=1000 each from Thailand, Philippines, Vietnam, Singapore, Indonesia and Malaysia)
77% of Southeast Asians are very or somewhat interested to follow virtual influencers on social media, especially Indonesians, Filipinos and Vietnamese. However, trust needs to be built with virtual influencers - afterall, the products they endorse are not truly tried and tested by the influencers themselves; only 12% think that they are more credible than human influencers, while 31% think that they are less credible than the latter
Read more in the links below for the full features:
- MARKETECH APAC: What do Viets perceive of virtual influencers?
- MARKETECH APAC: Thais follow virtual influencers regardless of gender or ethnicity
And check out our infographics visualising the ideal virtual influencers below:
Singapore:
Malaysia:
Thailand:
Vietnam:
Indonesia:
Philippines:
Visualising the ideal virtual influencer: How do Southeast Asians want them to look like?
While not quite as popular as human influencers yet, more companies are playing with the idea of marketing through virtual influencers. These computer-generated public figures almost have a life of their own - reflected on their social media accounts - and even work with brands to promote the latest products.
Milieu Insight released the results of their ‘Perceptions of Virtual Influencers’ study with N=6000 respondents in Singapore (N=1000 each from Thailand, Philippines, Vietnam, Singapore, Indonesia and Malaysia)
77% of Southeast Asians are very or somewhat interested to follow virtual influencers on social media, especially Indonesians, Filipinos and Vietnamese. However, trust needs to be built with virtual influencers - afterall, the products they endorse are not truly tried and tested by the influencers themselves; only 12% think that they are more credible than human influencers, while 31% think that they are less credible than the latter
Read more in the links below for the full features:
- MARKETECH APAC: What do Viets perceive of virtual influencers?
- MARKETECH APAC: Thais follow virtual influencers regardless of gender or ethnicity
And check out our infographics visualising the ideal virtual influencers below:
Singapore:
Malaysia:
Thailand:
Vietnam:
Indonesia:
Philippines:
