95% of global internet users use a mobile phone to go online, which is over 60% of the world’s total population. People in Singapore, South Korea and Japan on average spend 5 hours per day on mobile apps. Mobile is undoubtedly the battlefield of consumer attention, there’s no way that marketers can do a well-covered campaign without mobile.
Recently, PubMatic commissioned a new study from Milieu Insight, with business decision-makers from brands and agencies responsible for media buying in Singapore, Japan and South Korea, to find out marketers’ preferences and challenges regarding to ad spend in mobile apps with the focus on games.
Key findings:
Download the report to learn more.
95% of global internet users use a mobile phone to go online, which is over 60% of the world’s total population. People in Singapore, South Korea and Japan on average spend 5 hours per day on mobile apps. Mobile is undoubtedly the battlefield of consumer attention, there’s no way that marketers can do a well-covered campaign without mobile.
Recently, PubMatic commissioned a new study from Milieu Insight, with business decision-makers from brands and agencies responsible for media buying in Singapore, Japan and South Korea, to find out marketers’ preferences and challenges regarding to ad spend in mobile apps with the focus on games.
Key findings:
Download the report to learn more.