In The News

Milieu Insight's COO, Stephen Tracy, joins the ranks of Campaign Asia's 40 under 40!

An entrepreneurial educator, Tracy stands out for his efforts to elevate data analytics and research practices.
Milieu Team
November 10, 2021

Congratulations to our COO, Stephen Tracy, for joining the ranks of Campaign Asia-Pacific's 40 under 40! 👏🏻 Besides his impressive career trajectory and contribution to the industry, Steve’s undeniable leadership and irrepressible drive continue to inspire us all at Milieu Insight! Congrats Steve, so well-deserved!

"After starting out as an agency analyst, Tracy was recruited to lead WE Communications’ Southeast Asia data team, then moved on to Publicis Sapient to head up data strategy for the region. With multiple promotions, Tracy was recruited by YouGov as Singapore MD, only to be promoted again within a year to regional MD in charge of three markets and more than 50 staff. It was in this role that Tracy’s regional P&L saw 60% revenue growth.

At the end of 2018, Tracy opted to join the startup world in his current COO role, running operations for the small but fast-growing market research firm Milieu Insight. Since Tracy joined, headcount has tripled to more than 60, operations have expanded from two to six markets, revenue is on pace to grow fivefold and Tracy has helped raise more than $6 million in venture capital. Along with this, Milieu has also bagged several awards, including a Mob-Ex award and a Campaign Most Valuable Product tech award."

Source: Campaign Asia