4 tips for designing better online research.
Written on :
June 4, 2024

As marketers are under increased pressure to run more campaigns with shorter lead times, there’s greater demand for fast insights that can keep up with the pace of digital marketing today.
But marketers need to ensure that speed doesn’t come at the expense of the quality or depth of insight. Minor errors in survey design can result in major issues with data quality, which in turn, can lead your business to take the wrong course of action.
Source: Marketing Interactive
No items found.
Latest Insights

Survey: Under half of Singaporeans did health screening last year.
HMI Medical’s first National Health Survey in Singapore shows only 49% of Singapore residents went for a health checkup in the past 12 months. Half of respondents seek medical attention only when they experience symptoms. 55% face long wait times for care.

Parental leave progress hinges on fathers and employers.
The success of Singapore's bold new parental leave policies hinges on fathers embracing their role in caregiving and employers supporting a balanced approach to family and work life, say the Institute of Policy Studies’ Mathew Mathews and Melvin Tay.