.avif)
Battle of the Brands: Shake Shack vs Five Guys
Written on :
June 4, 2024
.avif)
Two American burger chains battle it out in Singapore! According to respondents who have tried both brands, Shake Shack wins the hearts of more Singaporeans, earning 64% of votes, compared to the 36% votes that their competitor, Five Guys received. Do you agree with the results?
Through the evolution of online brand research, including enhanced audience engagement and adaptable methodologies, brands can glean comprehensive insights to optimize their presence and resonate with target demographics, as outlined in our brand health tracker guide.
No items found.
Latest Insights
40% of Gen Z in HK often think of quitting their jobs
Asia’s leading digital wealth platform, Endowus, in partnership with prominent mental health and wellbeing support platform, Intellect, has released the Endowus x Intellect Wealth & Wellbeing Report, a comprehensive study exploring the relationship between financial wellbeing and key aspects of individual and organisational wellbeing among 1,000 Gen Z and Millennial workers in Hong Kong and Singapore.
What makes us uniquely Singaporean? Milieu’s National Day poll.
As Singapore prepares to celebrate its 59th birthday, Milieu Insight, an award-winning survey software company in Southeast Asia, conducted a poll from July 17th to 23rd to uncover what defines the nation. The survey, involving 1,000 local respondents aged 16 and above, covered five main topics: qualities desired in future leaders, desired changes for the country, favorite National Day Parade (NDP) songs, national dishes and cravings abroad, and sentiments on national pride.
8 in 10 SG companies use digital ads but face ROI issues.
Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue, suggesting that there is room for businesses to optimise and better leverage their digital marketing capabilities to drive further growth.
