Choose One - Money or Morals?

As FemTech is still an emerging industry in the region, the FemTech Association Asia and Milieu Insight teamed up in Q2 2024 to carry out research providing consumer insights for femtech start-ups in Southeast Asia.

Creating an effective survey involves more than just asking the right questions; it's also crucial to ask them in the right manner. Properly crafting demographic questions can significantly impact the quality of your data. Whether you're a beginner in survey design or aiming to refine your approach, this guide will help you master the art of designing demographic questions for your online surveys.

Surveys can provide valuable insights, but their effectiveness depends on the honesty of the responses. Anonymous surveys are key to obtaining the most genuine feedback because they ensure respondents' privacy. Let's explore what makes a survey truly anonymous and why this is essential for collecting reliable data.